Internet has become the most efficient way in history to analyse users’ habits. However, a few important questions remain: what is the purpose of collecting personal data? Why is it important to understand the rationale behind this collection? We can identify two main reasons: the first is marketing application (profile analysis for advertising); the second, government application (for surveillance and threats). ITS Rio invited French professor Stéphane Bourliataux-Lajoinie to share his views. Joint event with the French Consulate.

Date: December 08th, 2015